Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
The National Football League (NFL) is the leading American football competition globally. This briefing analyses the NFL’s performance across Matchday, Social Media and Commercial Partners datasets, providing insights on league viability, growth and…
Economic growth in Eastern Europe has accelerated since 2016, and in 2018, it considerably exceeded growth in Western Europe. Nevertheless, economic growth is expected to slow. The region is diverse in terms of economic development, growth rates, and…
A super app is a do-everything-mobile app, with the best ones combining all aspects of a consumer’s digital world into a single platform. The trend developed in Asia on the back of the popular messaging app WeChat, but has since spread to other…
The Premier League (PL) is one of the leading football/soccer competitions globally. The briefing analyses PL performance across Matchday, Social Media and Commercial Partnership datasets, drawing insights on league viability, growth and business…
The United States-Mexico-Canada Agreement (USMCA) is the new trade agreement between the US, Mexico and Canada. The new trade deal is expected to supersede the North American Free Trade Agreement (NAFTA). This briefing analyses USMCA’s impact on the…
In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded…
Cat food in Eastern Europe is largely influenced by economic factors. It continues to undergo structural change as premiumisation grows in importance and more pet owners use prepared food. The long-standing dominance of major players dictates the…
Bundesliga is one of the leading football/soccer competition globally. The briefing analyses Bundesliga performance across Matchday, Social Media and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It…
This report analyses the current state of play for women’s league football, and how recent fan interest and brand investment was catalysed by international flagship events such as the FIFA 2019 Women’s World Cup. This report also looks at the role…
To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…
Serie A is one of the leading football competitions globally. The briefing analyses Serie A performance across Matchday, Social Media, and Commercial Partners datasets, drawing insights on league viability, growth and business exposure. It also…
The role and relevance of soup is explored in Eastern Europe where this product is largely influenced by long-standing traditions and local cuisines. Poland’s key focus is examined on top of taking the most important economic factors into…
BRIC economies provide tremendous growth opportunities, further boosted by countries’ consistent efforts to improve business environments. Nevertheless, it is not equally easy to do business in BRIC countries, with Brazil struggling to recover from…
Technological advances in 2020 will continue to influence how consumers conduct commerce both inside and outside a merchant environment. Leveraging Passport Digital Consumer data and analysis, this report explores the top five digital trends that are…
Breakfast cereals continues to post stable value growth in Eastern Europe. Sales are strongly supported by the popularity of hot cereals in many countries, as well as the health and wellness and convenience trends. Increasing consumer attention to…
Our baseline global GDP growth forecast has remained stable since Q4 2019 at around 3% in 2020, improving slightly to 3.2% growth in 2021. Positive factors in the outlook remain above average consumer confidence in key economies, supportive monetary…
Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market…
New technologies are creating massive upheaval, with companies embarking on digital transformations in order to maintain relevancy. In order to better understand how companies are responding to this epochal shift, Euromonitor conducted a Digital…
Problems such as congestion and air pollution coupled with changing consumer attitudes to environmental issues and increasing adoption of smartphones, is pushing ahead a new agenda for travel - one focused on connected, autonomous, shared and…
Tech innovation and investment is top of mind for most businesses as they strive to stay competitive and meet consumer expectations. Euromonitor International’s Voice of Industry: Digital Consumer Survey uncovers how companies are responding to this…