Editor's Choice
競合他社に対する自社ボタニカル製品のポートフォリオ評価
Euromonitor International
ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。
Optimising Pricing Strategy Using Via
Juan Hacelas
In this video, Juan Hacelas, Via Integration Advisor and Kayla Villena, Consultant - Beauty and Fashion walk you through how use e-commerce data to help you with your pricing strategy. Using the example of skin care, Juan and Kayla talk about the…
Vegan Certification in Beauty and Personal Care
David Ingemar Hedin
Vegan certification is of growing importance in Beauty and Personal care, and is one of the 150+ claims and positionings that are analyzed across 11 industries in the Passport system Product Claims and Positioning. The chart below shows the trend of…
Measuring the Share of Benefit Spaces in Skin Care
Euromonitor Research
Across skincare, there are a number of benefits and product claims used to market products and attract consumers. Using Euromonitor's Via and Passport systems, we can map out product claims for competing anti-ager brands and estimate the value of…
Growths and Declines in Beauty and Personal Care Categories in Western Europe
Mylan Prime
Out of all beauty categories in Western Europe, fragrances and colour cosmetics have been most impacted by the pandemic. Reduced social interactions and working at home means that consumers had less reason to purchase these products. A standout…
Beauty and Personal Care in Western Europe after COVID
Chloe Maarek
Beauty and Personal Care in Western Europe suffered a decline in 2020 as a result of lockdowns, social restrictions and shop closures. Although the region's top markets remained slightly resilient, sunny Mediterranean countries that are heavily…