The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty…
Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes.…
As new consumer values shift towards more meaningful consumption, priorities are being reassessed, paving the way for new “luxury” attributes beyond a higher price tag and other traditional premium perceptions. With both mass and premium brands…
To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to…
As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict…
The briefing, Megatrends: Shifting Market Frontiers - Cities of the Future, examines the consumer and economic growth prospects in 600 cities of emerging and developing countries. Using a range of indicators including future GDP prospects, internet…
Consumers are increasingly embracing sustainable lifestyles, and businesses are responding by launching products with a range of sustainability attributes. Demand for these products varies by country, and so do opportunities, with companies looking…
Digital Living continues to be one of the more prominent megatrends, and it experienced a strong boost during the COVID-19 pandemic, as more consumers adopted or further embraced many of the related consumer behaviours. While these activities are…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
Digital platforms are the defining business models of the 21st century, allowing brands to reach scale faster than ever before. Users of a platform benefit from compelling content, feedback from other users, and other services, while owners of…
Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…
Evolving priorities around self-care and prevention are fueling demand for wellness across the world, with Asia Pacific being no exception. Further investment in dietary supplements, sports nutrition and healthy food and beverages become more…
The shared mobility industry is expected to reach USD500 billion in gross bookings by 2040. It will be driven primarily by emerging and developing markets who are gaining from rising urbanisation, increasing incomes and growing internet access. The…
Experience More is transforming in the current climate due to inflationary pressures eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in India.
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…
A megatrend framework enables us to better identify new emerging consumer driven trends, while also monitoring the more established long-term megatrends shaping the world. This report introduces Euromonitor International’s redefined megatrend…
Increasing attention to consumer values results in the empowerment of everyone. Race, ethnicity, gender, age, physical abilities, culture and religion, financial position are check points for creating universal design. Consumers value…