The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Paraguay.
Paraguay’s consumption of tobacco declined once again in 2022 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…
Drugs smuggling and money laundering are having a destabilising effect on Paraguay. Although reliance on agriculture is large, the economy is expected to perform better than peers in the long run. Ageing is not an issue and the attractions of…
Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved…
Consumer health declined in volume sales while retail value sales grew below inflation in 2023. This was mainly due to significant falls in the vitamins and dietary supplements and weight management and wellbeing categories while sports nutrition and…
The snacks market is set to record positive growth in 2023 in a continuation from 2022 due to the reopening of society and resumption of pre-pandemic activities. Nonetheless, poverty and income inequality have been exacerbated by the pandemic leading…
Retailing in Paraguay maintained its bounce back in 2022 from the previous year after the market declined in 2020 due to the global pandemic. The full removal of COVID-19 restrictions and the rollout of vaccines facilitated a greater degree of…
In 2022 the main trend in home care was ongoing activities conducted at home, including working from home, home entertainment and sport in relation to the previous year. In general, categories related to disinfection and surface care posted the…
Tissue and hygiene sales in 2022 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…
Sales of dairy products and alternatives are set to register marginal growth in 2023. Despite the resumption of society in the wake of the pandemic, the consumer base for dairy products and alternatives remains small, comprised of the growing middle…
The beauty and personal care market sustained strong positive growth in 2022 after recovering from the worst of the pandemic in 2020 and 2021 as pandemic-related restrictions were lifted. However, on a category basis, demand remained slow for…