Evolving priorities around self-care and prevention are fueling demand for wellness across the world, with Asia Pacific being no exception. Further investment in dietary supplements, sports nutrition and healthy food and beverages become more relevant and so are prospects for commercializing traditional healing concepts deeply embedded in the region. This report highlights drivers and long-term opportunities for business competing or looking to enter the wellness market in Asia Pacific.
This report comes in PPT.
Rising awareness of the importance of holistic wellness is fueling demand for wellness propositions across the world, with Asia Pacific being no exception. The underlying forces that propel the growth in the region are as compelling as ever, including growing middle classes, population aging, and higher consumer interest in healthy lifestyles.
Health promotion and disease prevention programs at a national scale have been key factors in supporting a healthy life expectancy. Governmental regulatory initiatives around the supply of more health-oriented ingredients and food fortification to address nutrient deficiencies, are boosting accessibility and product proliferation.
Despite the overall Asia Pacific region being characterized by very low expenditure on wellness, Japan, Hong Kong, Singapore and South Korea are among the top 10 spending countries globally. Eight of the top 10 fastest growing global markets for wellness per capita spend in the next five years will be in Asia Pacific.
Asia Pacific has a strong and deeply embedded culture in traditional healing and holistic wellness. In a number of countries traditional medicine is integrated into mainstream health care systems. This signifies large prospects for commercializing both local and international wellness-oriented concepts in the region.
Opportunity spaces in Asian markets with a higher penchant for dietary supplementation present themselves in more targeted product development in the area of fortified/functional nutrition, naturally healthy and better-for-you product offerings, as well as expansion in less penetrated segments such as sports nutrition and weight management
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